A BIT ABOUT ME

Basically, I sit at my beloved geekbox all day making swank designs for cool folks. I love it!

However, it is much more complicated than that. There’s all this business about typography, composition, grids, white space, color theory, and usability to consider (and that’s just for starters). Lucky for you, I’ve spent my lifetime thus far completely filling my brain with all this creative goodness, saving you from the burden of carpal tunnel and eyestrain, so that you can rest easy—confident that I will create something that not only looks cool, but functions as intended.

With over six years experience in graphic design, I pride myself in having the nerdy skills to build top notch creations online, as well as in print—manipulating pixels and making sure each and every graphical element is in the right place. All my web sites are lovingly hand coded in XHTML & CSS and are W3C compliant and SEO friendly. I am completely proficient in Adobe Creative Suite, and I love creating or refreshing logos, brochures, business cards, and anything else your heart desires.

I believe in good planning, hard work, transparency and communication, and in turn deliver the best possible product for you and the audience to whom you are accountable. I don’t stop until the job is done, and done well—even if that means staying up until the wee hours of the morning.

When I'm not dinking around on my computer, you'll find me swimming laps at the pool, randomly doing handstands, or proving myself victorious in a killer battle of Dance, Dance, Revolution. I appreciate good food, red wine, spicy salsa, many music & movie genres, and coffee so chock full of milk and sugar that it manifests an off-white color. Also, I love The Beatles and am bilingual in Spanish. 'Nuff said.

Vida Estudiantil

Vida Estudiantil, or “Student Life”, is the official site of the campus ministry of Campus Crusade for Christ in Mexico. The site is intended to keep students informed of all the activities & resources available through the ministry.

The site includes an interactive map of Mexico I created in Flash, as well as a photo-slideshow header implemented on each page.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, photography & image
• selection, copywriting & editing, front & back end
• design, browser compatibility testing
• Software | Dreamweaver, Photoshop, Fireworks,
• Flash, Javascript

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Congreso Nacional

A multi-page, informational site for the 2007 National Conference of Campus Crusade for Christ, Mexico. The conference was titled, "Under Construction, from the Inside Out".

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, image selection, editing &
• copywriting, front & back end design, browser
• compatibility testing, site maintenance
• Software | Fireworks, Photoshop, & Dreamweaver

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Mateo28

Mateo28, or “Matthew 28”, is a very extensive, informational site designed to provide resources to help people launch a spiritual movement on their college campus. The client wanted me to revamp the existing site and make all the resources available to preview on the page, and also to download as a pdf.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, image selection, front & back
• end design, browser compatibility testing,
• site maintenance
• Software | Fireworks, Photoshop, & Dreamweaver

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USA Today

A proposed front-end redesign of USA Today's website made for a web design class in 2001.

• Client | University of Michigan
• Project Role | concept, front end design, color
• Software | Photoshop & ImageReady

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UMSOAD.com

Two levels of a proposed front-end redesign of the University of Michigan's School of Art & Design website made for a web design class in 2001.

• Client | University of Michigan
• Project Role | concept, front end design, color
• Software | Photoshop & ImageReady

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BOOKLET: "A Cause. A Call. A Community."

Recruiting college students to join the staff of Campus Crusade for Christ is crucial to the organization’s continued growth. I created this brochure with the objective of challenging graduating college students to examine their calling, and to consider joining the staff of Campus Crusade for Christ. This two-color, 18-paged brochure also contains a folder pocket on the last page to contain a staff application packet.

• Client | Campus Crusade for Christ, Orlando FL
• Project Role | concept, typography, color, image
• selection, layout, design, final production
• Software | Photoshop & InDesign

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ARTICLE SERIES: "Los Aspectos Básicos"

A set of eight articles intended to ground a new believer in the Christian faith. The layout is clean with each article taking on a different color so as to set them apart and lay out the order. This design presents a low-budget solution to meet the client's needs.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, color, layout,
• design, editor, final production, press check
• Software | InDesign & Illustrator

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HAND OUT: “You're IT! Save the World... Develop Software”

This recruiting brochure was a collaborative effort with fellow designer, Scott Freeman, with the purpose of promoting job opportunities with our client's Information & Technology Team to graduating college students. Scott came up with the basic concept and the illustration, together we developed the slogan “You’re IT! Save the World…Develop Software”, and I worked on the layout and typography of the piece, capturing a techy, comic-book feel.

• Client | Campus Crusade for Christ, Orlando FL
• Project Role | slogan & concept collaboration,
• typography, layout, design
• Software | InDesign

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BOOKLET: "Everystudent.com"

EveryStudent.com is a multi-language, evangelical web site created and used by the staff of Campus Crusade for Christ. They came to me to design a 20-page booklet to be given to all 2000+ staff members at their national conference in order to promote the effectiveness of the web site as a valuable and useful strategy.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, color, image
• selection, layout, design, final production
• Software | Photoshop & InDesign

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PAMPHLET: "Would You Like to Know God Personally?"

I was in charge of the redesign of this 16-page pamphlet designed for the Mexican ministry of Campus Crusade for Christ to use in leading people to Christ. Printed were 20,000 pamphlets to be distributed and used by staff throughout Mexico and Latin America.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, color, layout,
• design, final production
• Software | Photoshop, InDesign, & Illustrator

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TRI-FOLD BROCHURE: “Hudsonville Educational Foundation”

When the Hudsonville Educational Foundation was created in Michigan in 2003, they needed advertising to help generate funds. I created this tri-fold brochure to be mailed to all community residents to help them promote and maintain quality education in the community.

• Client | Hudsonville Public Schools
• Project Role | concept, illustration, typography,
• color, layout, design
• Software | InDesign & Illustrator

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TRI-FOLD BROCHURE: “Cubism”

A comp piece of an informational brochure on “cubism” intended for an art museum.

• Client | University of Michigan
• Project Role | concept, typography, color, image
• selection, layout, design, final production
• Software | Photoshop & Illustrator

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POSTER: "Youth in Politics"

This poster was designed to inspire college-aged Mexican students to get involved with their country's politics.

• Client | Adassa López del Ángel
• Project Role | concept, typography, color, image
• selection, layout, design
• Software | Photoshop & Illustrator

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POSTER: “Something Better”

Two different design approaches for a poster to advertise weekly meetings for the local branch of Campus Crusade for Christ in Puebla, Mexico. They wanted something to post on campuses throughout the area to generate interest and more participation from college students.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, color,
• layout, design
• Software | InDesign & Photoshop

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POSTER: "Great Inventors"

A poster highlighting the works of inventors Henry Ford, Samuel Morse, Thomas Edison, & the Wright Brothers.

• Client | University of Michigan
• Project Role | concept, typography, color, image
• selection, layout, design
• Software | Photoshop & Illustrator

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EVENT: "Acapulco Summer Project"

Every summer, Campus Crusade for Christ hosts “Summer Projects” for college students worldwide. I was in charge of designing all the promotional materials for the Acapulco event, which included a logo, T-shirts, and promotional posters.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, logo, illustrations,
• typography, color, image selection, layout, design
• Software | InDesign. Illustrator, & Photoshop

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EVENT: 2007 National Conference,
"Under Construction from the Inside Out"

Each year, the Mexican branch of Campus Crusade for Christ hosts an annual five-day conference for Mexican college students. The 2007 conference was titled, “Under Construction from the Inside Out”. I was in charge of creating all the promotional materials for the event, including the logo, fliers, posters, brochures, bracelets, t-shirts, program, and website.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, logo, typography, color,
• image selection, layout, design
• Software | InDesign & Photoshop

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EVENT: 2006 National Conference,
“More than the World Cup”

Each year, the Mexican branch of Campus Crusade for Christ hosts an annual five-day conference for Mexican college students. The 2006 conference was titled, "More than the World Cup". I was in charge of designing all the promotional materials needed to market this conference to college students nationwide, including the logo, website, T-shirts, brochures, posters, program, signage, etc.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, logo, typography, color,
• illustrations, layout, design
• Software | InDesign & Illustrator

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EVENT: "The Challenge"

“The Challenge” was an invitation-only, weekend conference designed to inspire college students nationwide and give a glimpse of what life is like as a staff member with Campus Crusade for Christ. Working with the client, I proposed several ideas and we landed on this concept and look. I did the illustrations & designed the banner, nametags, program, and all signage for this 2003 event.

• Client | Campus Crusade for Christ, Orlando FL
• Project Role | concept, typography, color,
• illustrations, layout, design
• Software | Photoshop, InDesign, & Illustrator

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LOGOS: sampling

The top logo was designed for a retreat for selected leaders in the Christian Hispanic community, entitled "Extreme Leadership". I came up with the basic concept & color scheme, chose the typeface, and executed the illustration.

The bottom logo was a collaborative effort with fellow designer, Robin Cranson, for a new Mexican ministry called "Dynamic Family". Robin came up with the basic concept & color scheme for the logo, and I tightened up the illustration, chose the typeface, and added a gradient effect.

• Client | Campus Crusade for Christ, Mexico
• Project Role | typography, color, illustration, design
• Software | Illustrator

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INVITE: "Christmas Party Invitations"

For two consecutive years, the local ministry of Campus Crusade for Christ in Puebla, Mexico came to me requesting some simple, low-cost Christmas party invitations to pass out to students on campus. My solution was to create business card sized invites containing all the information, yet allowing for it to be cost-effective.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, color,
• layout, design
• Software | InDesign

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BUSINESS CARD: "Vida Estudiantil"

I used the colors from the organization's pre-existing logo (shown at the top, left corner) to create these business cards made for the entire National Office staff of Campus Crusade for Christ in Mexico. The back of the card contains a logo that I designed simplifying the four main points of the organization's famous, most-used tool, "The Four Spiritual Laws".

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, illustrations,
• color, layout, design
• Software | InDesign & Illustrator

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INVITE: “Professional Leaders
Training Seminar”

Three different concept designs for a postcard invite designed to promote participation in a training session for leaders in industry. The client chose the top-left design.

• Client | Campus Crusade for Christ, Mexico
• Project Role | concept, typography, image selection,
• color, layout, design
• Software | InDesign & Illustrator

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GREETING CARD: "'Tis the Season"

Hand-made Christmas cards with a snowflake cut out on the front.

• Client | Lori Huffman
• Project Role | concept, typography, copywriting &
• editing, color, layout, design, final production
• Software | InDesign

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GREETING CARD: "Feliz Navidad"

• Client | Lori Huffman
• Project Role | concept, typography, color, layout,
• design, final production
• Software | InDesign

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WHERE I AM

If you would like to meet face to face, or drop in and say hi at my home office, I am located in the bustling metropolis of Grand Rapids, Michigan. Call or email for more specific directions... no stalkers please. heh!